Explore “Will top online churches cannibalize each other?” and more in this blog.

The point of offering your church service online isn’t to reach the world, but to reach who your church is called to reach. Think of your target audience and not the entire internet. Focus on local not global. Leverage the internet to evangelize and disciple the people your church is best equipped to reach. Think small with the very big internet.

2019 in review around #ChurchOnline. Thanks for following my thoughts on the church this past year. It was a year of growth in many areas. I spent timing writing better quality posts, created a bunch of standalone resources around online church, and even published an eBook with Vanderbloemen and PushPay.

I had a great conversation with Jeff Reed and Rey De Armas on The Church Digital Podcast. I talk about restarting our microsite strategy connected to our online ministry. Share ups and downs over the years with extensions, gatherings, and anywhere locations. I even give a glimpse of our new approach and questions still needing answers. You will tell quickly it's a pretty raw episode — no holding back. Please don't make my mistakes by listening to the podcast.

Not all engagement is the same, and that's okay. The unwise thing is equating commitments. Someone who walks forward in a service publicly to say they committed their life to Christ is more engaged compared to a person who liked a post on Instagram. The like is still relevant, but not equal to the altar call. You have to think about engagement in terms of good to best on a sliding scale. A person who is sitting in your worship center on a Sunday morning is more engaged than someone watching at home. The person at your church had to get dressed, maybe wrangle up their kids, and get through traffic. Now, that doesn't mean the online watcher isn't engaged or doesn't have valid reasons for watching online, but let's not equate the commitment levels. A comparable commitment experience to sitting in your church for online watchers are those who host an in-home worship service. These online watchers had to get dressed, wrangle up the kids, but instead of traffic, pick up their house. I would say hosting church in your own home is more engaged than those who are only keeping a seat warm. Understanding the sliding scale of engagement is an important principle when processing the value of online engagement to your local church's goals.