Most people are overwhelmed when they are asked to do something by you. The ask can be through an email, clutter website, or even in a video on Facebook/YouTube. It takes calories to process new ideas. Less complex the ask the more likely people will engage. This is an important principle to keep in mind when doing online outreach with your church. Donald Miller explore this and more in his recent book "Building a StoryBrand: Clarify Your Message So Customers Will Listen". Dig deeper by buying the book, but in this video I challenge you to revisit your asks. Be more like In-N-Out and not like Jack in the Box.