Think Less Choices like IN-N-OUT & Not Everything like Jack in the Box

Most people are overwhelmed when they are asked to do something by you. The ask can be through an email, clutter website, or even in a video on Facebook/YouTube. It takes calories to process new ideas. Less complex the ask the more likely people will engage. This is an important principle to keep in mind when doing online outreach with your church. Donald Miller explore this and more in his recent book "Building a StoryBrand: Clarify Your Message So Customers Will Listen". Dig deeper by buying the book, but in this video I challenge you to revisit your asks. Be more like In-N-Out and not like Jack in the Box. 

 
 
Jay Kranda

Jay Kranda is the Online Campus Pastor at Saddleback Church. Oversees an online community with online and homes groups around the globe. Helps a few organizations with online to offline strategy focusing on deep engagement. Part owner of TVapp.CHURCH which helps get ministries on cord cutting platforms. Addicted to NBA basketball and cold brew coffee. Married to Jody for nine years and have 2 boys and 1 girl.

http://jaykranda.com
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