A digital expression of your church is an outreach. Your website and social media presence is a 1st impression ministry to your community. Don't ever think the goal is leave people online. The focus is to introduce your community to who you are and lead them to a face-to-face encounter.

More and more people don't just walk into your church because our culture is becoming less Christian. The church cannot rely on people knowing who Jesus is anymore, but needs to be proactive.

Your digital presence is an amazing outreach tool to target people in your community! Check out this featured story about an online gamer turning into a race car driver. It's a helpful study of using digital leading to a face-to-face end goal.