Newly Updated Video Course: Healthy Online Ministry for Your Church

 
 

I’ve approached this video course in four parts as if we are building a house together. I want your online ministry to be something beyond streaming content online, but a healthy expression of your church.

1. BLUEPRINTS - 3:55 MIN

  • Why so much pushback with #churchonline?

  • 1st impressions ministry (new front door) and “church” for those far from your community

  • Think through your target viewer (Tool: Hubspot)

  • Align with your church’s vision/mission

  • How to position your online ministry/pastor


2. FOUNDATIONS - 18:45 MIN

  • What is “Ecclesia”? Looking Acts 2:42-47 (early church):

    • Worship = "They devoted themselves to… breaking of bread and prayers praying God.”

      • Temple Courts / Worship Service

    • Fellowship = “… devoted to the fellowship… all the believers were together.. they ate together.”

      • Small Groups

    • Discipleship = “They devoted themselves to the apostles's teaching.”

      • Classes (LMS)

    • Ministry = "They gave to anyone as he had need.”

      • Ministries (aka serving opportunities) 

    • Evangelism = “… added to their number daily hose who were being saved.”

      • Share your faith by inviting to online service or home gathering

  • Digital Ecclesia & House Ecclesia (Resource: 2 Temple Courts)

  • Understanding the incentives/structure of your local church vs. online ministry (Resource: The Value Chain Constraint)

  • Your funnel or flywheel

  • Vision story of your target viewer

  • Measuring the right things (Hint: Align with your church’s metrics)

  • Start thinking of your online ministry as decentralizing your church

3. THE GUTS - 35:15 MIN

  • Breaking down what your online weekly service is:

    • Live, Rebroadcast, & On-demand

    • Facebook Live, churchonlineplatform.com, YouTube, Podcast, Twitch, etc.

    • Shifting to thinking of those watching real-time and the viral reach of the service for the first seven days

    • Clear call to actions on all content with your online ministry

  • Creating classes using teachable.com or thinkific.com

  • Setting up small groups right with curriculum, courses, and care

  • Ministry (serving online or in homes)

  • Living out purposes locally through small groups, meetups, watch parties, and home gatherings

    • Automation is a tool to reinforce what you want your target viewer to do, but need to clearly know your funnel/flywheel

4. FINISHING TOUCHES - 58:58 MIN

  • Launch in phases like a church plant

  • Focus on building trust and buy-in with your leadership by telling the right stories

  • Consider running a report of those that have given/tithe outside of an hour driving distance of your church or campuses and send a survey to those viewers to find out more about them

  • Be yourself and not any other church!

Jay Kranda

Jay Kranda is the Online Campus Pastor at Saddleback Church. Oversees an online community with online and homes groups around the globe. Helps a few organizations with online to offline strategy focusing on deep engagement. Part owner of TVapp.CHURCH which helps get ministries on cord cutting platforms. Addicted to NBA basketball and cold brew coffee. Married to Jody for nine years and have 2 boys and 1 girl.

http://jaykranda.com
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State of Online Church eBook