I’ve approached this video course in four parts as if we are building a house together. I want your online ministry to be something beyond streaming content online, but a healthy expression of your church.

1. BLUEPRINTS - 3:55 MIN

• Why so much pushback with #churchonline?

• 1st impressions ministry (new front door) and “church” for those far from your community

• Think through your target viewer (Tool: Hubspot)

• Align with your church’s vision/mission

• How to position your online ministry/pastor

2. FOUNDATIONS - 18:45 MIN

• What is “Ecclesia”? Looking Acts 2:42-47 (early church):

  • Worship = "They devoted themselves to… breaking of bread and prayers praying God.”

    • Temple Courts / Worship Service

  • Fellowship = “… devoted to the fellowship… all the believers were together.. they ate together.”

    • Small Groups

  • Discipleship = “They devoted themselves to the apostles's teaching.”

    • Classes (LMS)

  • Ministry = "They gave to anyone as he had need.”

    • Ministries (aka serving opportunities) 

  • Evangelism = “… added to their number daily hose who were being saved.”

    • Share your faith by inviting to online service or home gathering

• Digital Ecclesia & House Ecclesia (Resource: 2 Temple Courts)

• Understanding the incentives/structure of your local church vs. online ministry (Resource: The Value Chain Constraint)

• Your funnel or flywheel

• Vision story of your target viewer

• Measuring the right things (Hint: Align with your church’s metrics)

• Start thinking of your online ministry as decentralizing your church
  
  

3. THE GUTS - 35:15 MIN

• Breaking down what your online weekly service is:

  • Live, Rebroadcast, & On-demand

  • Facebook Live, churchonlineplatform.com, YouTube, Podcast, Twitch, etc.

  • Shifting to thinking of those watching real-time and the viral reach of the service for the first seven days

  • Clear call to actions on all content with your online ministry

• Creating classes using teachable.com or thinkific.com

• Setting up small groups right with curriculum, courses, and care

  • Online Groups (Resource: 9 Questions Before Starting Online Small Groups)

  • Learn more about a healthy small group strategy at smallgroupnetwork.com

• Ministry (serving online or in homes)

• Living out purposes locally through small groups, meetups, watch parties, and home gatherings

  • Automation is a tool to reinforce what you want your target viewer to do, but need to clearly know your funnel/flywheel
    

4. FINISHING TOUCHES - 58:58 MIN

• Launch in phases like a church plant

• Focus on building trust and buy-in with your leadership by telling the right stories

• Consider running a report of those that have given/tithe outside of an hour driving distance of your church or campuses and send a survey to those viewers to find out more about them

• Be yourself and not any other church!