Think less about where you are now as a church and more where you are going. Don’t hold onto the past like the NFL but embrace the future like the NBA. Digital has changed the playing field.

- LINKS FROM VIDEO -

Ratings: 

• NFL up https://www.hollywoodreporter.com/live-feed/nfl-tv-ratings-grow-2nd-straight-year-1265564#:~:text=Across%20all%20its%20broadcast%20partners,also%20averaged%2016.5%20million%20viewers

• NFL finals https://en.wikipedia.org/wiki/Super_Bowl_television_ratings

• NBA down  https://slate.com/culture/2020/08/nba-tv-ratings-china-ethan-strauss-athletic.html

• NBA finals https://en.wikipedia.org/wiki/NBA_Finals_television_ratings#:~:text=The%202017%20NBA%20Finals%20featuring,share%20and%2031.02%20million%20viewers.

Look at the ages: 

• Average age of NFL is 47 and NBA is 37 https://www.theshelf.com/the-blog/sports-viewership#:~:text=The%20average%20Major%20League%20Baseball,years%20old%2C%20according%20to%20MarketWatch.

• Cord cutters https://en.wikipedia.org/wiki/Cord-cutting

Viewing habits different: 

• Shuts down Reddit streams https://www.si.com/media/2019/06/19/reddit-nba-streams-shut-down-piracy-broadcast-rights-illegal-streams-war

Open to resharing on social:

• House of Highlights https://www.instagram.com/houseofhighlights/?hl=en

• Laker Film Room https://www.youtube.com/channel/UCMiowNlDo0ZCvAstwhgxOmw

• NBA Twitter https://www.washingtonpost.com/news/sports/wp/2018/05/31/nba-twitter-a-sports-bar-that-doesnt-close-where-the-stars-pull-up-a-seat-next-to-you/

Social Media Following:

Future thinking:

• Virtual fans https://twitter.com/KevinOConnorNBA/status/1286719117773492224

• Oculus https://www.oculus.com/experiences/gear-vr/2025498910795441/?locale=en_US

• NBA2k https://youtu.be/LnuV3HSWt9w

• Faze & Bronny https://sports.yahoo.com/lebron-james-bronny-joins-esports-faze-clan-video-games-pro-fortnite-call-of-duty-024027457.html

• YouTube TV partnership with the NBA https://youtu.be/ekC3UVvYwKE