I was stuck on a plane, so I read. Been there? I have a subscription to the Harvard Business Review, so I went into a knowledge acquiring bender. An article titled “Digital-Physical Mashups” by Darrell K. Rigby was challenging, insightful, and I want to recommend any online church leader to check it out.
Why? The market research of physical stores dealing with the importance of having an online store is comparable to physical churches dealing with properly leveraging an online church presence. I’m not saying it’s exactly the same, but there are correlations and learnings for online church leaders.
You can read part of the article here, but you will need to purhcase the access to see the full post (you should subscribe to HBR.ORG anyways).
Footnotes of “Digital-Physical Mashups“
“The greatest barrier to adopting fusion strategies is not skepticism about their promise but inexperience with their execution.”
- Rule #1 – Build your strategy around digital-physical fusion. It can be your new competitive edge.
- Rule #2 – Add links and strengthen linkages in the customer experience.
- Rule #3 – Transform the way you approach innovation.
- Rule #4 – Organizational separation is just an interim step.
- Rule #5 – Build a digical-savvy leadership team that includes the CEO.
There is so much here. Read the article. Let’s take the future wisely.
Church online is approaching 10 years old. There are experts or at least people doing church online long enough to point your church in the right direction. History is suppose to help keep us from repeating the same mistakes. Don’t hesitate to reach out to another church. Ask the tough questions. Let’s not repeat the same mistakes, but help kickstart each others online outreach.
- Sign up and watch the training at ChurchOnlineLeaders.com.
- Join the church online leaders Facebook Group (comment below to join)
- Talk with as many church online leaders as possible
Paul said it best in 1 Corinthians 15:33 “Bad company corrupts good character.” You can reverse the verse and say, “Good company creates good character”, which I believe will lead to a powerful church online outreach. Let’s not repeat bad history.
So, what is your next step? Let’s connect.
Church is not a service. Church is a not a building. Church is much more than a couple songs, a message, and a meet-and-greet on the patio. This why if you have a “Church Online” you need to offer more than a stream of your service.
I’m not here to argue about what is essential and not essential for the church, but I believe the church is a place for people to come to know God and live for God by living out the “Great Commandment” (Matthew 22) and “Great Commission” (Matthew 28). Matthew 22 and Matthew 28 says the individual believer, later reaffirmed by Paul as the church’s responsibility to oversee, is called to honor God with their entire lives (Worship), connect with other believers (Fellowship), go deeper in their faith (Discipleship), serve others in love (Ministry), and share their faith (Evangelism).
I said all that before to get to my main point. Church online boils down to three platforms:
1. Worship Center Experience > church online service > Worship & Ministry
2. Living Room Experience > small group platform > Fellowship
3. Training Arena > online learning platform > Discipleship & Evangelism
Think beyond a stream and start thinking of how you can do biblical “church” through an online church service as an entry point.
1. Purpose Driven Church by Rick Warren
2. Small Groups with Purpose by Steve Gladen.
1. How to Launch Church Online
2. What is Church Online?
3. Is Church Online Biblically Sound?
4. Quick Way to Do Online Groups