Add a Personal Video with Each Template Email

Automate, automate, and automate!

Automation doesn’t replace the personal call, but it can help get the right resources in the hands of someone watching a service online right away (read > “Automate Your Initial Follow Up to Scale Up Easily) when linked with your next step buttons on your online experience page (read >”What’s Next After Joe Lands on Your Website?).

We added new videos to each of our next buttons on our online church experience. I love these videos because they are clear, short, and can be watch immediately after the person inputs their email address. This means I can pitch what living for Christ is all about right after the online attender indicated they made a step to follow Christ through a video in the confirmation email. I want to highly suggest shooting your own videos and insert them into your template emails. You need to make sure your form system has an confirmation email option and allows for you to use html in the email settings.

You have my permission to copy anything.


Sample Template Email for “Committing Your Life to Christ”:

We are excited to hear you said yes to Christ! We know this is all new for you, but we are here to help you along the way of figuring out what it means to be a follower of Jesus. Following Jesus is not just a prayer, but a way of life. We are praying for you and this new journey you are starting right now.

Step 1 – Read this again & if you didn’t pray it to God “I accept I’m not God, I believe Jesus sacrificed himself on the cross for me, and I’m deciding at this moment to put Christ first in my life” (Romans 3:236:235:810:13)

Step 2 – Find out if a Saddleback Church is near youStart a Small Group in Your HomeJoin an Online Small Group, or Start an Online Group

Step 3 – Explore these Resources
First Steps to Spiritual Growth by Pastor Rick
You Were Shaped for Ministry
How to Find a Church 

Do you have any questions about this decision? Want to talk? I’m here to help.

Jay Kranda
Online Campus Pastor
Saddleback Church


Sample Template Email for “Getting Connected”:


2 Easy Ways To Get into Community

1. Find out if there is a Saddleback Church campus near you!

2. If you are not close to any campus you still can be part of Saddleback Church

a. Join an existing group in your area or an online group that meets on a browser

b. Start a group in your home, workplace, or online on a browser

Have any questions? Let me know.

Jay Kranda
Online Campus Pastor
Saddleback Church


Sample Template Email for “Prayer Request”:


Our Prayer Team of over 100 people pray over each request. Your privacy will be protected, but if you want to talk in more detail about your request let me know.

“Look to the LORD and his strength; seek his face always” 1 Chronicles 16:11

Urgent Request Call: 949-609-8599

Jay Kranda
Online Campus Pastor
Saddleback Church

How a Small Church Can Leverage a Church Online

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I had coffee with a friend who planted a church a few years ago and he asked me how my job as an online campus pastor could in anyway help his new church. I loved the question because at first I wasn’t sure, but after some conversation and caffeine I had an idea and I wanted to share it with you.

All brick and mortar churches offer up a limited amount of church services on a weekend. You can’t offer more than 8 services at a given location because of daylight, volunteer time, and resources. This means every week there is on average around 4 hours your church location is ready for a new attender to experience your church and 164 hours underutilized. What if there was a way to leverage all 168 hours a week? What if there was a way for a new attender to experience what your church is all about on-demand anytime? Church online is the answer.

Five Steps to Get Up & Going:
1. Weekly capture your church service in high definition quality (welcome, music, & message).
2. Launch a church online experience page
3. Apply for a Google Grant to get $10,000 a month of online advertising through Google AdWords
4. Set up an advertising campaign targeting people within a 30 mile radius of your church address and direct traffic to your new 24/7 church online service page with your Google Grant money.*
5. Create a video and banner advertisement (place invite video/banner directly under your video player on your church online page) for everyone who visits your new online church experience to attend your local church (have your senior pastor do the invite video).

With five simple steps you will have a church service running 168 hours a week for new attenders to watch and get connected to your church targeting your local community.

*When setting up a Google AdWord campaign with your nonprofits’ Google Grant money use local language in the headline of the ad copy people from your city can identify with like “Watch LA Church Service” or “Live New York City Church Online” (insert your city name where the underline is located).



Explore my top posts to learn more and check out If you want to accelerate the learning process I can coach your church on how to get an online church experience up and going easily by signing up here!